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December 15, 2003
General Motors, in a bid to attract younger buyers, is considering a smaller version of its huge Hummer vehicle, the Detroit News said Wednesday. The H3T is a pickup concept version of the H3. It isn't built on a Hummer platform, but on the same underpinnings as GM's new midsize pickups -- the Chevrolet Colorado and GMC Canyon. "We're not looking to create mama, papa and baby bear Hummers," said Clay Dean, design director for small trucks and Hummer. But GM wants to use its latest truck franchise and draw younger buyers to the brand, where the typical owner is now 45. "We're looking at a smaller Hummer, more efficient, more affordable Hummer and how to appeal to a much younger market," new GM design chief Ed Welburn told the Detroit News. Hummer worked with athletic wear and equipment giant Nike Inc. to design the interior and exterior of the latest concept. Copyright 2003 by United Press International. Toyota To Unveil Hybrid Highlander And Full-Size Truck Concept On Jan 4, 2004, Toyota Motor Sales, U.S.A., Inc., will debut the Highlander hybrid midsize sport utility vehicle (SUV) and an all new full-size pick-up truck concept at a press conference at the 2004 North American International Auto Show in Detroit.
The Highlander hybrid will join the popular Prius sedan as the second vehicle in the Toyota Division model lineup to feature Hybrid Synergy Drive. The Highlander gas-electric hybrid will launch in late 2004. The new full-size pick-up concept will offer a glimpse into the future direction of Toyota trucks. The press conference will be held at 1:55 p.m. EST, Sunday, Jan. 4 at the Riverfront Ballroom in COBO Center. |
The Hummer first hit the market with the gargantuan H1, a civilian version of the military Humvee, then introduced the smaller H2 in 2002. It plans to sell an even smaller Hummer called the H3 in 2005. 