Lake Forest, California (July 11th, 2007) Underdog Racing Development (URD), a leading manufacturer and vendor of performance motorsport products, announced today that the company has entered into an exclusive engineering and marketing agreement with Rotrex A/S of Denmark.
Under the terms of the agreement, URD has the exclusive license to engineer, and market Rotrex supercharger kits for all internal combustion engine and hybrid-powered vehicles, including passenger cars, trucks and sports utility vehicles, manufactured by the Toyota Motor Corporation under the Toyota and Lexus brand names (with exception of the former Celica and current Yaris models).
“URD is dedicated to bringing our customers the best performance products for Toyota and Lexus vehicles,” said Brian Trager, Underdog Racing Development CEO, “We chose to develop Rotrex supercharger kits because their state-of-the art, patented traction drive technology delivers unique compactness, efficiency, and reliability. URD believes that its Rotrex supercharger kits will be the best performing, highest quality, and greatest value for the forced induction segment of the performance market. The Rotrex supercharger is a star in the expanding market for performance components. We are eager to deliver a comprehensive range of kits that will fit all segments within the Toyota and Lexus families.”
"We are extremely excited to welcome URD to the Rotrex distribution network, thus further strengthening the rapidly expanding global Rotrex family. URD upholds an excellent reputation for high quality products and has already developed a high quality intercooled Rotrex powered kit for the 2005 - 2007 4.0 liter Toyota trucks," said the founder of Rotrex, Anders Kolstrup. "Rotrex looks forward to expanding our working relationship with URD as they introduce their next generation of Rotrex powered kits for a wide range of applications in the Toyota/Lexus lineup, taking full advantage of the near noiseless boost our products deliver"
About Underdog Racing Development
Underdog Racing Development (URD), founded in 2003, is located in Lake Forest, California. URD specializes in aftermarket performance products for the Toyota family of vehicles. URD provides Toyota enthusiasts with exceptional service and high-quality products that enhance consumer enjoyment, vehicle performance and aesthetics. The URD catalog includes custom kits and best of class products from leading manufacturers, and is available on the Company’s website www.URDUSA.com.
Rotrex A/S is a technology driven company focused on providing leading solutions within forced induction systems for the automotive industry. The patented traction drive enables the Rotrex centrifugal supercharger to achieve superior efficiency, reduced emissions, low NVH levels, and improved transient response. This patented traction technology enables the Rotrex superchargers to be smaller, lighter, and less noisy than competing products. Rotrex superchargers are well suited for internal combustion engines, hybrid powertrains, and fuel cell vehicles.
Rotrex dates back to the early 1970's when Anders P. Kolstrup - today Technical Director - being a passionate race car driver, was continuously looking for improvements in engine development and performance. In 1996 the first Rotrex patent was issued and in 2000 the company was established under the A.P. Moller - Maersk Group.
Today Rotrex develops, produces and markets superchargers based on the patented traction technology for OEM, OES, and aftermarket companies worldwide. The aim is to develop leading forced induction solutions through constant innovation and superior quality standards
Rotrex headquarters are located in Copenhagen, Denmark with a North American regional office located in Orange County, CA. (www.rotrex.com, www.supercharger-experience.com)
25242 Arctic Ocean Drive
Lake Forest, CA 92630