I think having a few more options on your site could help sales a bit..
Features like being able to search for tires based on fuel economy.
To be able to search for wheels OR tires by weight on top of size critera.
I've called to find the wheel weights, but all they are able to see listed are "shipped" weights..
I dislike tirerack, but they have have a unique set of search features..
Also, few of the pictures are wrong when searching for a 2008 Corolla and viewing on the car, it shows the wrong newer body style for some reason.. I believe I had to search back a few years till I saw the correct body style (2003-2008 9th gen Corolla)
Are any of these ideas worthy?