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Bigger isn’t always better, although domestic automakers are pretending not to hear you when it comes to compact pickups. Why?
On December 2011, Ford produced its last Ranger for the US, a truck that had a 28 year heritage as being an affordable, fuel-efficient and market friendly vehicle. True, the Ranger was looking quite prehistoric by the time it was let go, and sales numbers for compact pickups were dwindling from what they used to be, but is that enough of a reason to kill off the vehicle, and send your buyers to another automaker?
When the Ranger was stopped in December 2011, it had already sold 70,000 models that year. Compact pickups are still a significant segment, with Rangers still being sold off Ford lots today.
Toyota and Nissan now stand un-opposed; with Toyota selling more than 12,000 Tacoma’s this past month alone. That shows that there are still buyers in the compact pickup market, and that a proper small pickup is still more important to truck-buyers than something like the Honda Ridgeline (which couldn’t sell more than 1,000 last month.)
What manufacture makes the smallest truck now a days since the ranger is gone?
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